IPatrol Mo!

ABS-CBN News launched its own citizen journalism campaign during its coverage of the 2007 Philippine General Elections. Initially entitled Boto Mo, iPatrol Mo! (Tagalog for Your Vote, You Patrol), it reflects upon the station's flagship newscast, TV Patrol. The campaign is now called Bayan Mo, iPatrol Mo! (Your Town, You Patrol) and is often abbreviated as BMPM.

About iPatrol Mo! The campaign is now called Bayan Mo, iPatrol Mo! (Your Town, You Patrol). A citizen journalism from ABS-CBN and Viva Entertainment Inc. An extension of the campaign BMPM: Ako ang Simula (I Am the Beginning) was launched on May 11, 2009 - and was its banner for the network's coverage of the 2010 Presidential Elections. A re-launch of the campaign was carried out in June 2009 by the network as part of its commemoration of Philippine Independence Day. For 2013, the campaign evolves to BMPM: Tayo Na! (Tagalog for Let's Go!) as its citizen journalism arm for the network's coverage of the 2013 Elections. This campaign was kicked off last June 12, 2012. What once started out as an arm that is mainly dependent on using SMS and MMS technologies, BMPM has provided more venues for "Patrollers" - people who submit reports to BMPM - through its digital and social media presences, including its Facebook account, Twitter account, and its redesigned website (where people could upload their reports through the website's "Submit" page or through using the Hashtag #BMPMTayoNa). BMPM also comes as a feature in two mobile apps - ABS-CBNnews.com's and COMELEC's - which are present in iOS, Android, and Windows.